Outdoor Research Catalog

Outdoor Research Consumer Catalog

Art Direction & Creative

An undertaking to say the least, this 48-page D2C piece takes the full attention of the creative team every season and something my blood, sweat and tears goes into from start to finish. The project kicks off with a custom merch plan from our E-Comm team and establishing a cohesive brand narrative from there. I not only designed the layout for this whole behemoth, but art-directed multiple custom photo shoots and laydowns, gathered samples,  and created custom hand lettering. Whew.

COMPANY: OUTDOOR RESEARCH | ROLE: LEAD GRAPHIC DESIGNER | TEAM: JOE ERFLE